Pay Per Click (PPC) management services are the ‘sponsored results’ that appear at the top and bottom of search engine results pages when someone searches for a keyword related to the ad. Beyond Google or Bing, our Vancouver PPC agency services can also span to platforms like YouTube, Facebook, Pinterest, and LinkedIn, effectively targeting audiences across multiple channels.
We are firm believers in the strength of a balanced approach to internet marketing. However, quality results can take time, especially with Vancouver SEO services, so if you are looking to increase your traffic and conversions right now, then paid advertising management services can be a very effective tool. If you choose to use PPC management services, please note it is important that you have a well-designed website that is ready to welcome new visitors.
PPC campaigns are a daily task here at Guaranteed SEO. With over 28 years of experience in digital marketing, we know how to target the right audience and show them relevant and high-converting ads. Our PPC agency professionals are Google-certified and have the skills to run your campaigns with an eye on providing a positive return on investment (ROI).
Properly set up and optimized campaigns can have a big impact on your business. Take a look at our PPC Case studies and see how we increased the return on leads for many of our Pay Per Click clients.
Contact our PPC experts and get a free consultation.
As a top Vancouver PPC Agency, GuaranteedSEO can set up and run your entire campaign from start to finish: Search, Performance Max,Local Service ads, Video, Shopping Ads, Social Media advertising, Display advertising, Remarketing and more. Many associate Pay-Per-Click (PPC) with Google Ads or Bing, but PPC extends far beyond Google’s search engine results pages (SERPs) and the Display Network. Social media platforms like YouTube, Facebook, and LinkedIn also leverage the PPC model to reach targeted audiences effectively.
PPC (Pay-Per-Click) services are a form of online advertising where you pay a fee each time one of your ads is clicked. It’s a way to buy visits to your site rather than attempting to earn them organically. Common platforms used by our PPC agency include Google Ads, Bing Ads, and social media advertising options like Facebook Ads and LinkedIn Ads.
PPC advertising involves bidding on keywords relevant to your business. When users search for these keywords, your ad appears in the search engine results or on social media platforms. You are charged only when a user clicks on your ad, directing them to your website or landing page.
1 – Search Ads: Text ads that appear in search engine results when users search for specific keywords.
2- Display Ads: Visual banner ads shown on websites within the Google Display Network.
3 – Shopping Ads: Product-based ads that appear in search results, displaying product images, prices, and store names.
4 – Video Ads: Ads that appear before, during, or after videos on platforms like YouTube.
5 – Social Media Ads: Ads displayed on social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
6 – Local Service Ads: Ads that connect local service providers with customers in their area.
For e-commerce websites, Google Shopping Ads are highly effective. These ads showcase your products directly in search results with images, prices, and store information, attracting customers who are ready to make a purchase. Additionally, remarketing ads can help re-engage visitors who have previously visited your site without making a purchase.
Local Service Ads are ideal for businesses offering local services such as plumbing, electrical work, or home cleaning. These ads appear at the top of search results for local queries, displaying your business details, ratings, and a Google badge of trust. They help you connect with customers in your area who need your services immediately.
For B2B companies, LinkedIn Ads and Google Search Ads are particularly beneficial. LinkedIn Ads allow you to target specific professional demographics, job titles, and industries, ensuring your ads reach decision-makers in your niche. Google Search Ads help you appear in search results when potential clients are looking for your products or services.
Yes, PPC ads can significantly enhance brand awareness. Display Ads and Video Ads are particularly effective for this purpose. Display Ads reach users across a vast network of websites, while Video Ads engage viewers on platforms like YouTube, helping to familiarize potential customers with your brand.
Success in PPC campaigns is measured through key metrics such as click-through rate (CTR), conversion rate, cost per conversion, and return on ad spend (ROAS). Most PPC platforms provide detailed analytics and reporting tools to help you track these metrics and optimize your campaigns for better performance.
